Casket Pack

OOOOOOOOHHHH BURN! This ‘Antismoke Pack’ cigarette pack design by R.J. Reynolds turns the cardboard carton into a mini-casket. This subversive packaging creation reminds smokers of the dangers associated with cigarettes each time they reach for one to light up. R.J. Reynolds would also like to mention that they make tons of cash from the cigarettes in the coffin.